Ever wonder how your email list stacks up against other nonprofits? Is it just your open rate that’s declining, or are all nonprofits seeing the same results? And just what is a good online fundraising response rate?

M+R Strategic Services and NTEN are excited to announce that we're releasing an updated eNonprofit Benchmarks Study for 2008. We've analyzed online messaging, fundraising, and advocacy data from 21 leading nonprofit organizations to provide you with reliable new data.

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What you'll find inside the eNonprofit Benchmarks Study:

• Email Messaging:

  Current benchmarks for open, click-through, response and page conversion rates

• Email List Size:

  How much 'churn' should you anticipate and how quickly are email lists growing?

• Online Fundraising:

  A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates

• Online Advocacy:

  How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having?

• Reference Sheet:

  Keep the benchmark rates at your finger tips with this handy reference sheet!